On determining the effectiveness of digital marketing in transnational e-commerce
Year of publication: |
2021
|
---|---|
Authors: | Savinov, Yuri ; Taranovskaya, Evgeniya ; Gavryushin, Oleg |
Published in: |
Digital strategies in a global market : navigating the Fourth Industrial Revolution. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-58266-1. - 2021, p. 173-183
|
Subject: | Digital marketing | Electronic commerce | Investment income | New key performance indicators of the company | Welt | World | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
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