On explaining performance differentials - Marketing and the managerial theory of the firm
| Year of publication: |
2004
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|---|---|
| Authors: | Stoelhorst, J.W. ; van Raaij, Erik M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 5, p. 462-477
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