On-line focus groups: Conceptual issues and a research tool
| Year of publication: |
1998
|
|---|---|
| Authors: | Montoya-Weiss, Mitzi M. ; Massey, Anne P. ; Clapper, Danial L. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 7-8, p. 713-723
|