On the activating power of gamification - empirical evidence from an online community

vorgelegt von Tobias Mutter

Year of publication:	2015
Authors:	Mutter, Tobias
Publisher:	Paderborn : Universitätsbibliothek
Subject:	Social Web \| Social web \| Digitale Plattform \| Digital platform \| Online-Marketing \| Internet marketing \| Dienstleistungsmarketing \| Services marketing \| Computerspiel \| Video game \| Werbewirkung \| Advertising effects

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