On the customer lifetime value : a mathematical perspective

R. Ferrentino, M.T. Cuomo, C. Boniello

Year of publication:	October 2016
Authors:	Ferrentino, R. ; Cuomo, M.T. ; Boniello, C.
Published in:	Computational Management Science : CMS. - Berlin : Springer, ISSN 1619-697X, ZDB-ID 2136735-8. - Vol. 13.2016, 4, p. 521-539
Subject:	Customer lifetime value \| Customer equity \| Customer profitability \| Customer retention \| Persistence models \| Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing \| Theorie \| Theory \| Marketingmanagement \| Marketing management

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