On the impact of loyalty cards on store loyalty : does the customers' satisfaction with the reward scheme matter?

Nathalie T. M. Demoulin, Pietro Zidda

Year of publication:	2008
Authors:	Demoulin, Nathalie T. M. ; Zidda, Pietro
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 15.2008, 5, p. 386-398
Subject:	Lebensmitteleinzelhandel \| Food retailing \| Kundenbindungsprogramm \| Loyalty program \| Kundenzufriedenheit \| Customer satisfaction \| Logit-Modell \| Logit model \| Belgien \| Belgium

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