On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations
Year of publication: |
2010
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Authors: | Homburg, Christian ; Fürst, Andreas ; Koschate, Nicole |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 3, p. 265-288
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