On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
| Year of publication: |
2007
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|---|---|
| Authors: | Slater, Stanley F. ; Hult, G.Tomas M. ; Olson, Eric M. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 1, p. 5-17
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