On the potential for Twitter to add value in retail bank relationships
Lisa Murray; Mark Durkin; Steve Worthington; Victoria Clark
| Year of publication: |
2014
|
|---|---|
| Authors: | Murray, Lisa ; Durkin, Mark ; Worthington, Steve ; Clark, Victoria |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 19.2014, 4, p. 277-290
|
| Subject: | banking | relationships | social media | emgagement | Social Web | Social web | Bank | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Kreditgeschäft | Bank lending |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010497731