On the reference point effect of reserve and buy it now prices
Year of publication: |
2022
|
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Authors: | Zhang, Zelin ; Haruvy, Ernan ; Leszczyc, Peter T. L. Popkowski |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 2, p. 356-372
|
Subject: | Auctions | Buy It Now price | Field experiments | Reserve price | Auktionstheorie | Auction theory | Auktion | Auction | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Preis | Price | Preismanagement | Pricing strategy | Experiment |
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