On the science of branding : an introduction
Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
| Year of publication: |
2010
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|---|---|
| Authors: | Loken, Barbara ; Ahluwalia, Rohini ; Houston, Michael J. |
| Published in: |
Brands and brand management : contemporary research perspectives. - New York, NY [u.a.] : Routledge, ISBN 978-1-84169-759-8. - 2010, p. 3-8
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| Subject: | Markenartikel | Brand | Markenführung | Brand management |