On the validity of measuring brand images by rating concepts and free associations
| Year of publication: |
2012
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|---|---|
| Authors: | Danes, Jeffrey E ; Hess, Jeffrey S ; Story, John W ; Vorst, Keith |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 4 (22.1.), p. 289-304
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