On the value of reflections on the values in "the distorted mirror"
Richard W. Pollay
| Year of publication: |
1987
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| Authors: | Pollay, Richard W. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 3, p. 104-110
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| Type of publication: | Article |
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| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001055875