On the value relevance of customer satisfaction. Multiple drivers and multiple markets
| Year of publication: |
2012
|
|---|---|
| Authors: | Raithel, Sascha ; Sarstedt, Marko ; Scharf, Sebastian ; Schwaiger, Manfred |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 4, p. 509-526
|