Online banking adoption : a factor validation and satisfaction causation study in the context of Indian banking customers
Pallab Sikdar, Amresh Kumar and Munish Makkad (Management Department, Birla Institute of Technology, BIT, Noida, India)
| Year of publication: |
2015
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|---|---|
| Authors: | Sikdar, Pallab ; Kumar, Amresh ; Makkad, Munish |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 6, p. 760-785
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| Subject: | Online banking | Customer Satisfaction | Indian banking | Online banking adoption | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Indien | India | Bank | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-11-2014-0161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456305