Online choice decision support for consumers : data-driven analytic hierarchy process based on reviews and feedback
Peijia Ren, Bin Zhu, Long Ren and Ning Ding
| Year of publication: |
2023
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|---|---|
| Authors: | Ren, Peijia ; Zhu, Bin ; Ren, Long ; Ding, Ning |
| Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 74.2023, 10, p. 2227-2240
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| Subject: | analytic hierarchy process | consumer reviews | Decision analysis | exp strategy | online optimization | AHP-Verfahren | AHP approach | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Management-Informationssystem | Management information system | Entscheidung | Decision | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/01605682.2022.2129491 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014446084