Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Guda van Noort and Lotte M. Willemsen
| Year of publication: |
2012
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|---|---|
| Authors: | Noort, Guda van ; Willemsen, Lotte M. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 3, p. 131-140
|
| Subject: | Beschwerdemanagement | Complaint management | Social Web | Social web | Markenimage | Brand image | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Digitale Plattform | Digital platform |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569267