Online newspaper subscriptions : using machine learning to reduce and understand customer churn
Lúcia Madeira Belchior, Nuno António and Elizabeth Fernandes
| Year of publication: |
2024
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|---|---|
| Authors: | António, Nuno ; Fernandes, Elizabeth |
| Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 21.2024, 4, p. 364-387
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| Subject: | Churn prediction | data mining | digital journalism | online subscriptions | reader engagement | Künstliche Intelligenz | Artificial intelligence | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Zeitung | Newspaper | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Internet | Online-Handel | Online retailing |
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