Online place branding : the case of Hong Kong
Phoenix Lam
| Year of publication: |
2020 ; 1 Edition.
|
|---|---|
| Authors: | Lam, Phoenix |
| Publisher: |
New York : Routledge, |
| Subject: | Hongkong | Hong Kong | Standortmarketing | Place marketing | Markenführung | Brand management | Stadtmarketing | City marketing |
| Extent: | 1 online resource |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-44489-0 ; 0-429-44489-3 ; 978-0-429-81646-8 ; 0-429-81646-4 ; 978-0-429-81647-5 ; 0-429-81647-2 ; 978-0-429-81645-1 ; 0-429-81645-6 ; 978-0-367-00034-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013183033