Online product size perceptions : examining liquid volume size perceptions based on online product pictures
Hanna Berg, Annika Lindström
| Year of publication: |
2021
|
|---|---|
| Authors: | Berg, Hanna ; Lindström, Annika |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 122.2021, p. 192-203
|
| Subject: | Online retailing | Online visual merchandising | Product picture | Size perception | Online-Handel | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Verkaufsförderung | Sales promotion | Betriebsgröße | Firm size |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420393