Online <scp>group‐buying</scp> : The effect of deal popularity on consumer purchase intention
| Year of publication: |
2021
|
|---|---|
| Authors: | Chow, Cheris W. C. ; Chow, Clement S. F. ; Lai, Jennifer Y. M. ; Zhang, Lida L. |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2021, 2 (16.12.), p. 387-399
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.2013 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808237