Online search - online purchase in franchising : an empirical analysis of franchisor website functionality
Year of publication: |
November 2017
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Authors: | Pénard, Thierry ; Perrigot, Rozenn |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 164-172
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Subject: | Franchising | E-commerce | Encroachment | Synergies | Online search | Online purchase | Online-Handel | Online retailing | Electronic Commerce | Online-Marketing | Internet marketing | Website | Konsumentenverhalten | Consumer behaviour | Internet | Suchmaschine | Search engine |
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