Online selling through O2O platform or on your own? : strategic implications for local brick-and-mortar stores

Bo He, Varun Gupta, Prakash Mirchandani

Year of publication:	2021
Authors:	He, Bo ; Gupta, Varun ; Mirchandani, Prakash
Published in:	Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 103.2021, p. 1-14
Subject:	Delivery service \| Game theory \| Online-to-offline \| Retailing \| Einzelhandel \| Retail trade \| Spieltheorie \| Online-Handel \| Online retailing \| Electronic Commerce \| E-commerce \| Digitale Plattform \| Digital platform \| Beziehungsmarketing \| Relationship marketing

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