Online service failure and recovery strategies : examining the influences of user-generated content
Year of publication: |
2021
|
---|---|
Authors: | Ayertey, Samuel ; Ranfagni, Silvia ; Okafor, Sebastian |
Published in: |
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-70323-3. - 2021, p. 243-271
|
Subject: | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
-
Gu, Bin, (2014)
-
Customer attribution of service failure and its impact in social commerce environment
Kim, Yaeeun, (2014)
-
Fan, Ying, (2016)
- More ...
-
Customer-brand interactions and service failure recovery
Ayertey, Samuel, (2024)
-
Service failure and recovery strategy in computer-mediated marketing environments (CMMEs)
Ayertey, Samuel, (2019)
-
Exploring the relationship between social media and social influence
Usman, Ali, (2019)
- More ...