Online service failure and recovery strategies : examining the influences of user-generated content
Samuel Ayertey, Silvia Ranfagni, and Sebastian Okafor
| Year of publication: |
2021
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|---|---|
| Authors: | Ayertey, Samuel ; Ranfagni, Silvia ; Okafor, Sebastian |
| Published in: |
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-030-70323-3. - 2021, p. 243-271
|
| Subject: | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-7O324-0_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607410