Online value creation in small service businesses : the importance of experience valence and personal values
M. Angeles Iniesta-Bonillo, Raquel Sánchez-Fernandez and Amparo Cervera-Taulet
| Year of publication: |
2012
|
|---|---|
| Authors: | Iniesta-Bonillo, M. Angeles ; Sánchez-Fernandez, Raquel ; Cervera-Taulet, Amparo |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 15, p. 2445-2462
|
| Subject: | Online-Handel | Online retailing | KMU | SME | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009693515