Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation
| Year of publication: |
2010
|
|---|---|
| Authors: | Gupta, Reetika ; Kabadayi, Sertan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 27.2010, 2, p. 141-166
|