Operationalizing artificial intelligence-enabled customer analytics capability in retailing
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram, Angappa Gunasekaran
| Year of publication: |
2022
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|---|---|
| Authors: | Hossain, Md Afnan ; Akter, Shahriar ; Yanamandram, Venkata ; Gunasekaran, Angappa |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 8, Art.-No. 92, p. 1-23
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| Subject: | Artificial Intelligence | Customer Analytics Capability | Customer Delight | Customer Engagement | Operations | Retailing | Beziehungsmarketing | Relationship marketing | Künstliche Intelligenz | Artificial intelligence | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.298992 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014305196