Revisiting customer analytics capability for data-driven retailing
Md Afnan Hossain, Shahriar Akter, Venkata Yanamandram
| Year of publication: |
2020
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|---|---|
| Authors: | Hossain, Md Afnan ; Akter, Shahriar ; Yanamandram, Venkata |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 56.2020, p. 1-13
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| Subject: | Customer analytics capability | Data-driven retailing | Outside-in marketing | Systematic literature review | Thematic analysis | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012389996