Operations research in solving a marketing problem
James S. Cross
| Year of publication: |
1968
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|---|---|
| Authors: | Cross, James S. |
| Published in: |
Analytical viewpoints in marketing management. - Englewood Cliffs, NJ : Prentice-Hall. - 1968, p. 123-129
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing. 1961, Jan. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002041665