Opportunity cost in consumer behavior : definitions, operationalizations, and ambiguities
Year of publication: |
2022
|
---|---|
Authors: | Haghpour, Babak ; Sahabeh, Easa ; Halvari, Hallgeir |
Subject: | decision making | consumer behavior | SPAR-4-SLR | ADO | opportunity cost | resource constraints | Konsumentenverhalten | Consumer behaviour | Opportunitätskosten | Opportunity cost | Theorie | Theory |
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