Optimal advertising/ordering policy and finance mode selection for a capital-constrained retailer with stochastic demand

Yong-Wu Zhou, Bin Cao, Yuanguang Zhong and Yongzhong Wu

Year of publication:	December 2017
Authors:	Zhou, Yong-Wu ; Cao, Bin ; Zhong, Yuanguang ; Wu, Yongzhong
Published in:	Journal of the Operational Research Society : OR. - Basingstoke, Hampshire : Palgrave, ISSN 0030-3623, ZDB-ID 716033-1. - Vol. 68.2017, 12, p. 1620-1632
Subject:	supply chain management \| ordering \| advertising \| capital-constrained retailer \| bank financing \| full trade credit \| Lieferkette \| Supply chain \| Lieferantenkredit \| Trade credit \| Einzelhandel \| Retail trade

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