Optimal pricing strategy based on market segmentation for service products using online reservation systems : an application to hotel rooms
Xiaolong Guo; Liuyi Ling; Chenchen Yang; Zhaoqiong Li; Liang Liang
| Year of publication: |
2013
|
|---|---|
| Authors: | Guo, Xiaolong ; Ling, Liuyi ; Yang, Chenchen ; Li, Zhaoqiong ; Liang, Liang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 35.2013, p. 274-281
|
| Subject: | Pricing | Service products | Market segmentation | Online reservation systems | Hotel room management | Preismanagement | Pricing strategy | Hotellerie | Hotel industry | Marktsegmentierung | Online-Buchungssystem | Online booking system | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010225782