Optimal product line design when consumers exhibit choice set-dependent preferences

A. Yeşim Orhun

Year of publication:	2009
Authors:	Orhun, A. Yeşim
Published in:	Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 5, p. 868-886
Subject:	Fertigungsprogramm \| Master production schedule \| Präferenztheorie \| Theory of preferences

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