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One billion customers : lessons from the front lines of doing business in China
McGregor, James Louis, (2005)
MARKETING TECHNIQUES FOR ANALYSIS AND CONTROL / PETER ALLEN
Allen, Peter, (1977)
Causal models in marketing
Bagozzi, Richard P., (1980)
Hermann Simon zum 65. Geburtstag
Faßnacht, Martin, (2012)
Probleme der Theorie des Monopols und des Monopolprofits
Paragenings, Heinz, (1988)
A dynamic product line model : theory, evidence, strategy
Simon, Hermann, (1984)