Optimal promotional mix and pricing when faced with uncertain product value
Ruibing Wang, Qiao Wang, Wei-yu Kevin Chiang
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Ruibing ; Wang, Qiao ; Chiang, Wei-yu Kevin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 313.2024, 2 (1.3.), p. 637-651
|
| Subject: | Advertising | Consumer valuation uncertainty | OR in marketing | Pricing | Referral reward program | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Werbung | Risiko | Risk | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.08.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014456616