Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balking
P. K. Kapur, Anu G. Aggarwal, Gurjeet Kaur and Mashaallh Basirzadeh
| Year of publication: |
2010
|
|---|---|
| Authors: | Kapur, P. K. ; Aggarwal, Anu Gupta ; Kaur, Gurjeet ; Basirzadeh, Mashaallh |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 5.2010, 3, p. 234-249
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Markteintritt | Market entry | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009010285