Optimization Issues in Web and Mobile Advertising : Past and Future Trends

by Subodha Kumar

Evolution of Web Advertising -- Pricing Models in Web Advertising -- Scheduling Advertisements on a Web Page -- Personalization of Web Advertising -- Internet Advertising Firms -- Mobile Advertising -- Future Trends and Challenges in Web and Mobile Advertising.

Year of publication:	2016 ; 1st ed. 2016
Authors:	Kumar, Subodha
Publisher:	Cham : Springer International Publishing
Subject:	Online-Marketing \| Internet marketing \| Mobile Marketing \| Mobile marketing \| Marketingkooperation \| Marketing cooperation \| Mathematische Optimierung \| Mathematical programming \| Online-Werbung \| Ertragssteigerung \| Gewinnmaximierung
Description of contents:	Description [swbplus.bsz-bw.de]

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