Optimizing handwritten font style to connect with customers
YooHee Hwang, Yixing (Lisa) Gao, Anna S. Mattila, and Peihao Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Hwang, Yoo Hee ; Gao, Yixing ; Mattila, Anna S. ; Wang, Peihao |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 64.2023, 3, p. 381-395
|
| Subject: | handwritten font | luxury hotel | relationship norm | sustainability | warmth | Hotellerie | Hotel industry | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/19389655221102389 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014312211