Optimizing marketing campaigns with AI-driven insights on mobile user behavior
Nurullah Tas, Farid Huseynov, Büşra Özdenizci Köse
| Year of publication: |
2024
|
|---|---|
| Authors: | Tas, Nurullah ; Huseynov, Farid ; Kose, Busra Ozdenizci |
| Published in: |
AI and data engineering solutions for effective marketing. - Hershey, PA : IGI Global, ISBN 979-8-3693-3172-9. - 2024, p. 203-219
|
| Subject: | Marketingmanagement | Marketing management | Künstliche Intelligenz | Artificial intelligence | Personalisierung | Personalization | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-3172-9.ch010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015101032