Optimizing millennial consumer engagement with mood analysis

Sabyasachi Dasgupta and Priya Grover

"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--

Year of publication:	[2019]
Other Persons:	Dasgupta, Sabyasachi (ed.) ; Grover, Priya (ed.)
Publisher:	Hershey, PA : IGI Global, Business Science Reference
Subject:	Kaufentscheidung \| Purchase decision \| Musikinstrument \| Musical instrument \| Luxusgüter \| Luxury goods \| Konsumentenverhalten \| Consumer behaviour \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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