Optimizing product trials by eliciting flow states : the enabling roles of curiosity, openness and information valence
Year of publication: |
2022
|
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Authors: | Lavoie, Raymond ; Main, Kelley |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 13, p. 50-77
|
Subject: | Consumer attitudes | Consumer behavior | Consumer research | Curiosity | Flow | Product introduction |
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