The design and introduction of product lines when consumer valuations are uncertain
Eyal Biyalogorsky; Oded Koenigsberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Biyalogorsky, Eyal ; Koenigsberg, Oded |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 23.2014, 9, p. 1539-1548
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| Subject: | product line | product introduction | introduction strategy | demand uncertainty | Theorie | Theory | Fertigungsprogramm | Master production schedule | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Produktdifferenzierung | Product differentiation | Entscheidung unter Unsicherheit | Decision under uncertainty | Produktmanagement | Product management | Risiko | Risk |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010485197