Organizational dynamics and complexities of corporate brand building—A practice perspective
| Year of publication: |
2011
|
|---|---|
| Authors: | Järventie-Thesleff, Rita ; Moisander, Johanna ; Laine, Pikka-Maaria |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0281-7527, ZDB-ID 723269x. - Vol. 27.2011, 2, p. 196-205
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