Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness
Kristin B. Backhaus
| Year of publication: |
2011
|
|---|---|
| Authors: | Backhaus, Kristin B. |
| Published in: |
Corporate reputation : managing opportunities and threats. - Farnham : Gower, ISBN 978-0-566-09205-3. - 2011, p. 111-129
|
| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Corporate Social Responsibility | Corporate social responsibility | Personalmarketing | HR marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011401