How Organizational Reputation Affects Citizenship and Counterproductive Work Behavior : the Mediatory Role of Organizational Identification, Time Commitment, and Emotional Exhaustion, Complemented by Ethicality and Entrepreneurial Qualities

Purpose: The paper aims to explore the possibility that a positive organizational reputation brings both benefits and burdens to employees working for those organizations. We argue that although organizational reputation can cause employees to identify more strongly with the organization, it may also pressure employees to commit more of their time to the job. In turn, increased organizational identification and time commitment have contrasting effects on employees‘ emotional exhaustion. We also contend that Entrepreneurial Qualities and Ethicality moderate the effect of organizational reputation on its outcome. For this, we modified the Baer et. al. (2018) framework to incorporate the complementary effect.Methodology: The target population for this research is the employees belonging to the corporate industry of Pakistan, the research method is quantitative and the questionnaire method has been utilized to gather essential data from the respondents. Consequently, a sample with 350 respondents was taken. However, after the screening of data, the sample size has been reduced to 300. The respondents belonged to the corporate industry of Pakistan. Additionally, the data has been examined, coded, and organized using the PLS-SEM model. Accordingly, as per the results, organizational support does not affect employee commitment along with salary which does not affect organizational support as well. Results: The Results suggested that Organizational reputation (OR) has a significant and positive effect on Employee perception of reputation (EPR), it also seems to directly but negatively be affecting Time commitment, and Emotional exhaustion. Time commitment also seems to positively impact emotional exhaustion (EE). EE in turn seems to positively impact Counterproductive work behavior (CWB), as well as Citizen behavior (CB). The moderator variables of Entrepreneurial Qualities, and Ethicality both produce a significant impact on CWB, and CB, all positive except for the effect of ethicality on CWB. Ethicality also seems to have a negative moderation on the impact of OR on CWB, meaning the higher level of ethicality seems to diminish the effect of OR on CWBImplications: This research provides a contribution in the research field regarding the factors that play a significant part to increase the commitment of employees in the corporate industry of Pakistan. Furthermore, the results of this research are to provide managers within the corporate industry insight about be the effect of various variables on employee commitment which they can use to come up with efficient strategies to increase employee commitment inside their organization