Organizations and social networking : utilizing social media to engage consumers

Eldon Y. Li; Stanley Loh; Cain Evans; Fabiana Lorenzi, [editors]

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms"--Provided by publisher

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Year of publication:	c 2013
Other Persons:	Li, Eldon Yu-zen (contributor)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Social Web \| Social web \| Internetnutzung \| Internet usage \| Online-Marketing \| Internet marketing \| Electronic Commerce \| E-commerce \| Organisatorischer Wandel \| Organizational change \| Soziales Netzwerk \| Verbraucherverhalten \| Soziale Software
Description of contents:	Table of Contents [gbv.de]
Published items:	18 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xxi, 423 pages ill., graph. Darst. 29 cm
Series:	Premier reference source Advances in marketing, customer relationship management and E-services book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 18 Beitr. Includes bibliographical references and index
ISBN:	978-1-4666-4026-9 ; 978-1-4666-4028-3 ; 978-1-4666-4027-6
Classification:	Marketing ; Sozialer Wandel ; Neue elektronische Medien
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009753394