Ouality-based excellence and product-country image : case studies on Italy and China in the beverage sector
Lauretta Rubini, Luca Motta and Marco R. Di Tommaso
| Year of publication: |
2013
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|---|---|
| Authors: | Rubini, Lauretta ; Motta, Luca ; Di Tommaso, Marco Rodolfo |
| Published in: |
Measuring business excellence : the journal of organizational performance management. - Bingley : Emerald Group Publ., ISSN 1368-3047, ZDB-ID 2038133-5. - Vol. 17.2013, 2, p. 35-47
|
| Subject: | Unternehmenserfolg | Firm performance | Ursprungsregeln | Rules of origin | Standortmarketing | Place marketing | Tee | Tea | Wein | Wine | Getränkeindustrie | Beverage industry | Italien | Italy | China | 1990-2009 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766981