Outside-in cost and the creation of customer value
C. J. McNair, Lidija Polutnik and Riccardo Silvi
| Year of publication: |
2000
|
|---|---|
| Authors: | McNair, Carol Jean ; Polutnik, Lidija ; Silvi, Riccardo |
| Published in: |
Advances in management accounting : a research annual. - Bingley : Emerald, ISSN 1474-7871, ZDB-ID 1161550-3. - Vol. 9.2000, p. 1-41
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001634140