"Outside in" : die erfolgreiche Integration von Endkunden in den Innovationsprozess

Alexander Lang; Susanne Reich

Year of publication:	2007
Authors:	Lang, Alexander ; Reich, Susanne
Published in:	Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren. - Wiesbaden : Gabler, ISBN 3-8349-0515-1. - 2007, p. 131-147
Subject:	Innovationsmanagement \| Innovation management \| Kundenintegration \| Customer integration \| Marktforschung \| Market research \| Innovation \| Social Web \| Social web

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