Outsourcing of customer relationship management : implications for customer satisfaction
Michael Graf, Bodo B. Schlegelmilch, Susan M. Mudambi and Stephen Tallman
| Year of publication: |
2013
|
|---|---|
| Authors: | Graf, Michael ; Schlegelmilch, Bodo B. ; Mudambi, Susan M. ; Tallman, Stephen B. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 1, p. 68-81
|
| Subject: | Beziehungsmarketing | Relationship marketing | Outsourcing | Kundenzufriedenheit | Customer satisfaction | Transaktionskosten | Transaction costs |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717937